Choose how far you want to go
Two steps, in order. The first one is the website: it's the foundation and it always comes first. The second gets added whenever your business needs it, without redoing anything from before.
Presence
The website is the starting point. Without it there's nothing to maintain or advertise.
To keep the site online, choose a plan:
- A custom website, mobile-friendly
- Google Business Profile created and verified
- One mailbox on your own domain
- Domain registered in your name
Presence + Management
Your site maintains itself, and you actively go out and get customers.
- Everything in Step 1
- Domain and hosting included
- Backups and updates
- Up to 2 change requests per month
- Managed Google Ads campaign
- Monthly results report
The monthly fee is my fee for managing the campaigns: setting them up, picking keywords, writing the ads, measuring and adjusting.
The ad budget is separate, and there are two ways to handle it:
Option A · You pay directly recommended
You add your card to the Google Ads account. You decide how much to invest, change it whenever you want, and see every expense. No extra charge for this.
Option B · I front it
If you'd rather not add your card, I use mine and you reimburse me. It's charged upfront, with an administration surcharge that covers bank fees and the risk of fronting the money. The monthly amount is agreed in writing before it's spent, and it's never exceeded without your authorization.
Comparison
What each tier includes.
| Service | Step 1 | Step 2 |
|---|---|---|
| Custom website (1 page) | Yes | Yes |
| Verified Google profile | Yes | Yes |
| Email on your domain (1 mailbox) | Yes | Yes |
| Domain in the client's name | Yes | Yes |
| Hosting and renewals | Optional* | Yes |
| Backups | Optional* | Yes |
| Content changes | — | 2 / month |
| Managed Google Ads | — | Yes |
| Monthly report | — | Yes |
* Optional in Step 1, with the Custody (USD 25/mo) or Maintenance (USD 65/mo) plan. Without a plan, the site is a one-time build with no ongoing hosting.
Terms
Everything in writing before we start, so there are no surprises on either side. The items on the right aren't excluded: they're real features that get added to the quote if you need them.
How we work
- Work starts once I receive your text and photos
- Two rounds of design changes included
- The domain is registered under your business name, not mine
- I manage the site: it lives on my hosting and is maintained with a monthly fee. If you'd rather manage it yourself, that works too: it's quoted separately and maintenance stays on your side
- The monthly fee is billed in advance
- The payment method is agreed in writing before starting
What's quoted separately
- Ad budget: you pay Google directly, or I front it with a surcharge
- Photo and video production: the client provides the material
- Writing long-form copy or blog posts
- Online store with cart and payments
- Extra pages (USD 150 each)
- Extra email mailboxes: through Google Workspace, contracted by the client (~USD 6/mo each)
- Project gallery, filters or search
- Blog and custom content management panel
- Translation into other languages
Not sure which one fits?
Message me and let's talk it through. The first consult is no strings attached.
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